Is Pure A Scam? Genesis Pure MLM Review

Welcome, To My Review Is PURE A Scam?

You are here because someone has provided you with some information that you can make money in the comfort of your home by selling helpful health products.

Also, being an MLM business opportunity they would have given/shown some numbers that provided you with great earning potential.

Everyone wants to make money in this challenging situation (Pandemic). That too earning from the comfort of our home is just like icing on the cake.

I just want to make it clear that not all MLM companies are scams and the MLM business opportunity is legit. However, not all MLM companies are legit. Some are scams and some are pyramid schemes.

There are 1000’s of MLM companies and doing your homework before making your decision is a must. The good news is I have done the hard/homework for you.

I am trying my best to provide you with enough information about Pure (Genesis Pure) that will save your time, trouble, effort, and money.

Let’s get ourselves rolling…

Is Pure A Scam? - Logo

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Pure Review Summary


Product Name: Pure

Website: https://livepure.com/

Founders: Daren Hogge (CEO Since 2016). Dae Geun Jung and Dr. Lindsey Duncan were the heads before appointing Daren Hogge.

Launch Date: 2009

Product Type: MLM Company In The Health And Wellness Niche

Best For: Experienced network marketers who don’t worry/afraid about the price of the products and for those who love to sell Health And Wellness products.

Price: 3 Packages – $449.95 (300 PV), $699.95 (500 PV) and $1899.95 (1500 PV). You need to pay an annual fee of $25 + taxes. Also, you need to make a purchase or sell products worth $100/100 PV monthly (PV – Personal Volume).

Summary: Pure is a health and wellness Multi-Level marketing company founded in 2009 and they are based in American Fork, Utah. They have a wide range of products on health and wellness. They offer a business opportunity when you sell their products and recruit IBOs (Independent Business Owners).

Rating: 30/100

Is Pure Legit Or Scam? Legit

Do I Recommend Pure? No, I don’t recommend Pure.

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Things You Need To Look Before Joining A MLM Company


  • Are There Any Lawsuit And Complaints Against The Company And The Founders (Company History & Founders History)?
  • Are They Offering High-Quality Products With Affordable Cost?
  • Low Cost To Join (Investment).
  • Success Ratio – Income Disclosure Statement.
  • Straight Forward & Easy To Understand Compensation Plan.
  • Find & Read Some Genuine/Unbiased Reviews On That MLM Company.

One Important Thing I Noticed On Some Review Posts


Doing your research is the best way to find legit and genuine programs and stay away from scams. I appreciate you for taking the time to find out more information on Pure.

While doing my research I come across some reviews promoting or recommending Pure and many reviews are not recommending Pure.

You need to be aware that there are biased and unbiased reviews online so you need to be careful while you base your decision based on the reviews you read.

There are reviews written just to promote the product or program and often those reviews are biased and won’t provide you with detailed information.

I’d like to inform you that I am in no way associated with Pure and I am not trying to sell Pure products to you.

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Frequently Asked Questions – FAQ


Below you can find some frequently asked questions for your quick reference…

What Is Pure All About?

  • Pure is a health and wellness Multi-Level marketing company founded in 2009 and they are based in American Fork, Utah. They have a wide range of products on health and wellness. They offer a business opportunity when you sell their products and recruit IBOs (Independent Business Owners).

How Much Pure Cost?

  • 3 Packages – $449.95 (300 PV), $699.95 (500 PV) and $1899.95 (1500 PV). You need to pay an annual fee of $25 + taxes. Also, you need to make a purchase or sell products worth $100/100 PV monthly (PV – Personal Volume).

Is Pure A Scam?

  • No

Is It Possible To Make Money By Joining Pure?

  • Yes

Is Pure A Pyramid Scheme?

  • No, Pure is not a Pyramid Scheme.

Is Pure Accredited By Better Business Bureau?

  • No, Pure is not accredited by BBB.

Are You Recommending Pure?

  • No

What’s Your Top Recommendation To Make Money Online?

  • You can read my top recommendation below.

If You Are Tired Of Scams & Products That Under-Delivers. My Free Guide Will Be A Greater Help. I Know This Because The Same Process Helped Me To Become My Own Boss.

Pure Claims Or Statements


Below you can find some of the claims or statements of Pure…

  • Pure Passionate Purpose – To provide you with safe, effective, top-of-the-line products to support your personal health goals.
  • Our Products Are Created for Excellence and Effectiveness
  • Start your journey to Whole Health now!

Let’s see whether Pure can support us in our personal health goals.

What Is Pure?


Pure stands for People United Reaching Everyone.

Previously called Genesis Pure. Pure was founded in 2009 and they are based in American Fork, Utah.

Everyone is more cautious and interested in taking care of their health (mainly because of this COVID-19). There are millions of products available that claim they can help you to improve your health and wellness.

Pure is an MLM company in the Health and Wellness niche. They offer products that claim to help and improve your health. They have a wide range of products in 4 different categories (I will discuss it in the next section).

Pure also offers an opportunity to earn money by selling their products and by recruiting IBO’s to Pure.

Pure is no different and their purpose is to provide safe, effective, top-of-the-line products to support your personal health goals. But the question is does their products work and whether they offer their products at an affordable rate.

The below short video will give you insights into the company.

I have reviewed many MLM companies in the Health and Wellness niche. You find some of the MLM companies I have reviewed below…

What Are The Products Offered By Pure?


They offer products in 4 categories…

  • Weight Loss
  • Energy
  • Sports Performance
  • Overall Wellness

Is Pure A Scam? - Products

Pure top-selling products are…

  • GoYin – $48.95 | $36.95 For Preferred
  • SleepTrim – $46.95 | $34.95 For Preferred
  • Daily Detox – $31.95 | $23.95 For Preferred
  • Mangosteen – $45.95 | $34.95 For Preferred
  • PURE Cafe – Black Coffee – $37.95 $27.95 For Preferred
  • Skin Defense – 2oz Bundle – $38.95 | $29.95 For Preferred
  • Daily Build – Liquid – $68.95 | $51.95 For Preferred

Is Pure A Scam? - Products

You can find more details on their products HERE

GoYin Flagship Product

GoYin is Pure’s flagship (Top Selling & Popular) product. The main purpose of GoYin is to help and restore balance in the body. And they are saying GoYin helps in overall wellbeing.

They are claiming that GoYin is created based on the 5000 years Traditional Chinese Medicine (TCM) Principles.

GoYin is created based on the below four principles.

  1. Prevention
  2. Holistic Standpoint
  3. Connected to Nature
  4. Natural Healing Process

Is Pure A Scam? - GoYin

You can watch the short 2:26 minutes video on GoYin for more information.

Are Pure Products Worth Their Price?


While doing my research I found that many of the PURE products are quite expensive. Products with similar benefits are a lot cheaper compared to PURE products. This is not the case with Pure alone, many MLM products are quite expensive.

Does Pure Product Works?


There are positive reviews on the Pure products. When you search online for any product reviews you will find both positive and negative reviews. When it comes to health products it depends on the individual experience.

The below statement is on the bottom of each product description…

  • These statements have not been evaluated by the Food and Drug Administration. Products are not intended to diagnose, treat, cure, or prevent any disease.

How Much It Will Cost To Join Pure?


To become an Independent Business Owners (IBOs), no purchase is required other than an Annual Enrollment Fee of $25 plus applicable tax.

Although they say apart from $25 no purchase is required to get the full benefits and commissions you need to purchase any of the below packs.

They have 3 packs…

  • $449.95 (300 PV)
  • $699.95 (500 PV)
  • $1899.95 (1500 PV)

Also, you need to make a purchase or sell products worth $100/100 PV monthly (PV – Personal Volume).

How To Register With Pure?


The registration process is easy and simple. The below video will provide you with clear guidelines on registering with PURE.

The below video will provide step-by-step instructions on how to register with Pure.

When The Payouts Are Made With Pure?


The commissions are paid weekly and monthly.

What’s Pure Return Policy?


Below you can find the Pure return policy.

  • For the unopened products that are returned within 30 days – You will receive a 100% refund minus original shipping and handling.
  • For the opened products that are returned within 30 days – You will receive a 100% in-store credit minus original shipping and handling.
  • For the unopened products that are returned after 30 days but within 90 days – You will receive 90% in-store credit minus original shipping and handling.

Pure Compensation Plan


Like other MLM companies with Pure also you have many ways to earn money. Often these many ways to earn money lead to confusion and you might have noticed with many MLM companies there will be videos just to explain the compensation.

The sad news is not everyone benefits from these bonuses or qualify for these bonuses.

There are 7 ways to earn money with Pure and you can the details below…

1. Retail Commission – You will get a wholesale discount of 25%. When people shop through your personal Pure website your retail commission will be included in your weekly PURE commission payment.

2. Sponsor Bonus – Whenever your personally sponsored new customers and new IBOs make their first purchase you will get your sponsor bonus. Your Sponsor Bonus is equal to 20% of the total Product Volume (PV) of the first order submitted by your new, personally sponsored Customers and IBOs. The sponsor Bonus is up to $400 only.

3. Customer Retention Bonus (CRB) – This is a monthly bonus on the percentage of the total monthly Product Volume (PV) you receive for the orders placed by your personally sponsored Customers. Their first order is not included because you already received the sponsor bonus for the first purchase. Based on your star rank the percent pay varies from 5% to 50%. Customer Retention Bonus is capped at $20,000 per month.

4. Team Bonus – You need to be an active Bronze Director to qualify for the Team Bonus. Among the two-leg (right and left) in your downline, you will be paid 10% of the total Personal Volume of IBOs in your lesser team every week.

5. Generation Bonus – In order to qualify for the weekly Generation Bonus you need to be an active Gold Director or above. This bonus is calculated as 7% of the total Team
Bonuses paid to IBOs in your Sponsor Tree.

6. Leadership Bonus – Every week 3% of the Total Company Volume (TCV) is placed in a global pool to be shared among the six highest PURE Leadership Ranks. The leadership ranks are Diamond (shares of pool – 1), Blue Diamond (shares of pool – 2), Presidential Black Diamond (shares of pool – 3), Chairman Black Diamond (shares of pool – 4), Ambassador Black Diamond (shares of pool – 6), and Crown Diamond (shares of pool – 10).

7. Live PURE Bonus – Live Pure Bonus is paid for consistently maintaining your rank. This monthly bonus is earned when an IBO achieves their Rank for two weeks or more in a month. You are not eligible to receive a Live PURE Bonus in any month that you receive a Leadership Bonus for two or more weeks.

Is Pure A Scam? - Live Pure Bonus

You can read the compensation plan HERE.

Below is the video that explains their compensation plan…

The above video might be biased since they will be promoting Pure, just get the idea and information on the Pure compensation plan.

Ranks

Below you can find the ranks with Pure…

DIRECTOR RANKS

  • Bronze Director
  • Silver Director
  • Gold Director
  • Platinum Director

EXECUTIVE RANKS

  • Sapphire Executive
  • Ruby Executive
  • Emerald Executive

DIAMOND RANKS

  • Diamond
  • Blue Diamond

BOARDROOM RANKS

  • Presidential Black Diamond
  • Chairman Black Diamond
  • Ambassador Black Diamond

CROWN DIAMOND RANKS

  • Crown Diamond

Oops! Too many ranks.

Who Is Pure For?


Experienced network marketers. For the people who love Pure products, who can recruit new members consistently, market Pure products, and train members on how to do the same.

Can You Make Money With Pure?


Yes! You can make money in two ways…

  1. By selling Pure products
  2. By recruiting consultants and by building your team.

Is Pure A Member Of The Direct Selling Association?


I am not able to find Pure on the Direct Selling Association website.

Is Pure Accredited By Better Business Bureau?


No, Pure is not accredited by BBB.

Are Pure Products Approved By The Food And Drug Administration?


They are stating that all manufacturers of products by PURE are in the United States and are registered with the Food and Drug Administration.

The below statement is on the bottom of each product description…

  • These statements have not been evaluated by the Food and Drug Administration. Products are not intended to diagnose, treat, cure, or prevent any disease.

Are Pure Products Gluten-Free?


All GPS (Glucose-polymer solution) products are gluten-free.

Are Pure Products GMO (Genetically modified organisms) – Free?


Yes, they claim that to their best of their knowledge their products don’t contain Genetically modified Organisms.

Google Trending


The Google Trending or the interest in Pure is going down. You can see it HERE.

Pure Lawsuit And Complaints


Pure is headed up by Daren Hogge. Robert Lindsey Duncan was the CEO and one of the founders of Genesis Pure in the beginning.

FTC fined Lindsey Duncan $9 million for deception. You can read about it in detail HERE

You can read the case details on the FTC’s complaint HERE.

This is not a good sign for me.

Pro’s and Con’s


The Good:

→ 11+ Years In The Business

→ Return Policy

The Bad:

→ Success Rate Is Very Low With The MLM Business Model

→ Lawsuit On The Ex-CEO

→ Expensive Products

→ Higher Joining Price

→ Monthly Sales Quota (100 PV or $100)

→ To Make More Money You Need To Recruit More People

→ High Competitive Niche

Is Pure A Pyramid Scheme? 


Technically we can’t call PURE a pyramid scheme. You have the products to sell and you can make money by selling Pure products. Although they have products the emphasis is more on recruitment.

Is Pure A Scam? - Is Pure A Pyramid Scheme?

As mentioned in the above picture often people on the top make more money with the MLM companies and the people on the bottom make less or lose their money.

Is Pure A Scam?


No, Pure is not a scam and they have many products to sell and make money from it but they are quite expensive.

Some Of The Things I Like About Pure


Below you can find the things I like about Pure…

11+ Years In The Business

They are in the business for 11+ years, that’s good news. Although they faced some challenges they managed to solve them and they are still running the business.

So Pure is not a company that will vanish once you join and you can have peace of mind that they will be around.

Return Policy

I liked their return policy. That too if you return after 30 days also still you will receive 90% in-store credit minus original shipping and handling. That’s amazing.

Some Of The Things I Don’t Like About Pure


Below you can find the things I don’t like about Pure…

Lawsuit And Complaints

Deceived People?

Drop Pounds Fast Without Diet Or Excercise?

Some of the claims made by Genesis Pure in the past got them into trouble and questioned their credibility and reliability.

A weight-loss fad. You can read the article HERE.

The FTC recently settled a case against marketer Lindsey Duncan, alleging he and his companies deceived people by promising they could “drop pounds” fast without diet or exercise — just by using their green coffee extract products.

For more information click HERE.

Expensive Products

When we ask how MLM’s are offering a lot of ways to make money with them, they often say that there is no need for a budget for advertising. So they can provide many bonuses to their members who promote them.

The question is why most MLM products are very expensive. Why they are not able to offer their products cheaper compared to those who spend millions on advertising?

I have reviewed many MLM companies and I often noticed their products are quite expensive. Similar products with the same kind of benefits are a lot cheaper compared to MLM products.

As I mentioned this is not the case only with Pure but with many MLM companies, their products are quite expensive.

As you know very well, often people who join the MLM companies promote the products and business opportunities to their friends and family members.

How they will feel when they came to know that the products you sold are very expensive?

Are you comfortable selling expensive products to your friends and family members?

Independent Business Owners Of Pure Are Struggling To Make A Decent Income

It is always advisable to check the income disclosure statement of an MLM company. It will reveal and provide you with information on the earnings of their members.

I am really sorry to bring the bad news for you. Most of the IBOs of Pure not even making an average income. The below information will give you an idea of what I am talking about…

  • 64.2% of active IBOs average earnings are less than $150 per week.
  • 81.3% of active IBOs average earnings are less than $390 per week.

This is way below the average weekly income.

Is Pure A Scam? - Average Weekly Income

You can look at the 2018 income disclosure statement of Pure below…

Is Pure A Scam? - Pure Income Disclosure Statement

You can read their Income Disclosure Statement HERE.

Joining Price Is Very Expensive

Although they say apart from $25 no purchase is required to get the full benefits and commissions you need to purchase any of the below packs.

They have 3 packs…

  • $449.95 (300 PV)
  • $699.95 (500 PV)
  • $1899.95 (1500 PV)

Also, you need to make a purchase or sell products worth $100/100 PV monthly (PV – Personal Volume).

If you are able to sell products worth 100 PV every month you are on a safer side or else in order to qualify for commissions you need to buy the products yourself. This is where people lose their money.

Obviously, your upline will advise you to buy the higher package.

If you are going to buy the least package means it will cost you 25+449.95+1200 (if you are not able to sell 100 PV worth products to others). At least, it’s going to cost you a minimum of $474.95-$1674.95.

You can imagine the amount you need to invest for the remaining packages.

High Competitive Niche

Health and Wellness niche is a highly competitive niche. There are already 100’s of MLM companies and 1000’s of people looking for new customers to promote their products and recruit them to their team.

So promoting MLM products are not going to be easy because many people are really afraid of MLM companies and their products.

While doing the MLM business model I have noticed people who start running when they came to know that I am going to recommend MLM products to them.

Trust me I followed all the guidelines like “sharing instead of selling” mantras.

Monthly Sales Quota

You need to purchase at least $100 worth of products from Pure monthly in order to remain active and qualify for your commissions. Whether you are in need or not you need to buy their products.

When I was doing MLM business although I am not in need or I already have enough products still I need to buy their products in order to qualify for my monthly commission.

Many people because of the auto shipping and monthly sales quota lose their money. Especially beginners.

Success Rate Is Very Low With The MLM Business Model

Not only with Pure with all the companies that use the MLM business model the success rate is very low.

A lot of people are losing or making very little money with the MLM business model. Only a small percentage of people will make a good income via the MLM business model.

Success Rate Is Very Low With The MLM Business Model.

For more information, you can read my post “Network Marketing vs Affiliate Marketing – Pros And Cons“.

I am not against the MLM business model and I am not saying you can’t earn money with MLM. All I am trying to say is the success rate with MLM is very less and many people fail with MLM business.

Is Pure A Scam? - Success Rate Is Very Low With MLM Business Model

Among the 26% of people who made money nearly 14% made less than $420 a month (less than $5000 per year). So you can see a very less number of people make money via the MLM business model.

Often they are the people who joined when the company started and who have a big team under them and they are on the top of the ladder.

To Make More Money You Need To Recruit More People

If you notice most of the people who earn good money are the ones who are in the top rankings and they are the ones who joined in the early stage.

To make more money you need to be in the higher rank and to be in the higher rank you need to have a big team under you and to have a big team you need to recruit more members or push the members in your team to recruit more people.

So recruiting people plays an important role in any MLM business model.

Thanks for reading my review post!

If you are interested to learn about Affiliate Marketing from scratch, I can help you.

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  • No face to face selling
  • No upline pressure
  • No Monthly Auto Shipment
  • No need to achieve your targets to qualify for the commissions
  • No need to make a big investment
  • No need to buy the products
  • No need to attend meetings and bring people to the meetings
  • No need to arrange for a home party to generate or sell your products

In my opinion, it is best to invest your time, effort, and money in building your Affiliate Marketing business. As I mentioned, the good news is you can start with a small investment.

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Pure

$449.95 (300 PV), $699.95 (500 PV) and $1899.95 (1500 PV). You need to pay an annual fee of $25 + taxes. Also, you need to make a purchase or sell products worth $100/100 PV monthly (PV - Personal Volume).
3

Rating

3.0/10

Pros

  • 11+ Years In The Business
  • Return Policy

Cons

  • Success Rate Is Very Low With The MLM Business Model
  • Lawsuit On The Ex-CEO
  • Expensive Products
  • Higher Joining Price
  • Monthly Sales Quota (100 PV or $100)

8 thoughts on “Is Pure A Scam? Genesis Pure MLM Review”

  1. Thanks for a detailed review of Genesis Pure! I appreciate that you don’t recommend this platform to anyone who really wants to make money online, building a multi-million dollar brand of their own. I was once a network marketer promoting some health and wellness products and can testify that network marketing isn’t the way to financial freedom. I’m glad I am currently working on a site and hoping to become financially free in no time.

    Reply
    • Thanks for sharing your network marketing experience. Indeed, affiliate marketing is awesome compared to MLM. I wish you all success with your website. 

      Reply
  2. First of all, thank you for posting the considerations needed before signing on to a company such as cost, legal history, success ratio and checking for reviews.  I’ve been saved a number of times just by doing a quick Google search before joining a company!

    As for Pure, holy cow!  A $499.95 buy-in and $100 required monthly sales?  I’m amazed that people will shell out that much money on faith alone.  Not to mention the fact that the only people who ever manage to be successful are the people at the very top (i.e. not you).  It may not be a scam, but I’d steer clear anyway.  Thank you for posting!

    Reply
    • True! Doing our homework or research can save us a lot of time, effort, and money. Well said, the people you are at the top make more money with the MLM business model. Pure joining price is very expensive.

      Reply
  3. Hi Paul,

    I enjoy exploring opportunities in the wellness niche. But I honestly have had negative experiences with MLMs. It’s not that I wouldn’t join one again in the future, but I would surely have to think it well. Now this other platform you mentioned at the end of your platform sounds good. Can I still work in the wellness niche if I join that platform? Thanks.

    Reply
    • Yes! Whatever your passion or interest you can build your website on your passion and turn your passion into profits. That’s the beauty of this business model.

      Reply
  4. I am not a big fan of MLM even though I know people who have been very successful at it. What kind of annoys me sometimes is when people talk about “pyramid schemes” where the people on top make far more than the people on the bottom. 

    The reason why this is interesting to me is that this literally describes every single corporation out there, the top executives make far more than the 9-5 workers do on the bottom. If you draw up their business model, it is in a pyramid shape, just like MLM. The biggest difference between them and a company like PURE is they are not focused on recruitment, however, when you look at it they are a pyramid too.  Basically what I’m saying is that almost every single system that works, including military, government, and 99% of corporations are all pyramids. 

    The difference with MLM is that the ones on the bottom can get on top based on the number of recruits they get and/or products they sell. While only 3% of people in MLM make real money, you can honestly say the same thing about millions of the bottom-tier workers in a normal corporation.

    Reply
    • You are correct! The top on the ladder make the most and the people who joined in the early stage are in the safe zone. Not all people are rich, not all people are successful, not everyone is making money online.

      However, the success ratio with MLM is very low and that’s one of the reasons I am not a fan of MLM’s business model.

      Reply

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