The Three C’s of Content Marketing

Spread the love

 

Dear Friend,

If you want to take your blog to the next level, then you need to master the art of content marketing. This post, The Three C’s of Content Marketing will give you new and useful insights to take your blog to the next level. 

Content marketing is pretty imperative to almost all business today, particularly those that are based online, or would like a huge online presence – yet it’s a complex area where there is much confusion.  This article aims to cut through the confusion by highlighting the three C’s of content marketing.

Content

The core theme within content marketing in 2018 is that of creating value; once upon a time content marketing was a strategic craft whereby people would simply dump in a load of relevant keywords that Google would pick up and use to work out what the site was about.  

The challenge with this, however, was that a website containing the right keywords but a low value in terms of the user experience would be pulled onto the first page of Google – which Google did not like. This is when contextual search and much more complex algorithms were introduced to ensure Google referenced the credibility of the site, based on the value it provided, rather than the keywords it used.

This is an affiliate contributed post. That means that Paul did not write the entire post.

CAPTURE


It has been said that we just have 10-15 seconds to capture our reader’s attention.

The first thing you need to do is capture your audience’s attention.  This means you need to disrupt their current thought process to hook them into your world, and the best way to do this is to ask them a question with your marketing campaigns.

Of course, there are many aesthetic considerations – but the one thing marketers rely on to get an audience’s attention is to ask a question that relates to a pain or problem; which your solution will address.

You can base your content writing based on the below four steps…

  • Addressing the problem
  • Solution for the problem
  • Benefit for them
  • Call to action

Story Telling

CONNECT


Qualifying your customers with your blog title plays a vital role.

The next step is to connect.  This is where video marketing comes is so powerful.  The way to connect with your audience is to provide value.  So, you’ve asked them a question, let’s, for instance, say that you’re promoting a hair loss product.  You might ask “hey, are you worried about going bald?”

Engage With Your Audience

This now pre-qualifies the people clicking your display ad, to ensure only relevant people click through (as it costs each money someone clicks on your ad), and we move onto the next phase which is about connecting and creating value.  In this sense, you could offer a free video course talking about how to prevent or tackle the problem (i.e. of going bald).

CONVERT


Don’t be afraid to ask for a sale.

The final stage in the process is to convert them into a paying customer.  The way you do this is to now position your solution as the solution to their problem.  

You have rattled their cage a little by asking a question that focuses on a pain point and then provided some free value-added advice to build rapport and create a connection — now, from a place of value-added authority you can recommend your product as the “best” solution to overcome their problem.

Know your audience

You are not only addressing their problem but you are also providing a solution which is going to be a greater help to the customer. If you are sure that your recommendation is going to solve their problem or solve their pain… Why we need to afraid if the product is going to add more value to our customers? Go for it and ask for a sale!

Final Thoughts 


In a nutshell, content marketing follows this simple formula of Capture, Connect and Convert.  Yet, many people aren’t using this formula to inform their campaign, it’s more like they are throwing mud and seeing what sticks.

When you use this formula, you will optimize your return on investment in terms of advertising spend and get much better results.

I hope this post The Three C’s of Content Marketing gave you some useful insights to take your blog to the next level. 

ARE YOU INTERESTED TO BE YOUR OWN BOSS? 

You’re at the point of decision. You can either continue down the path of least resistance, the path you have already been traveling, or you can choose the road less traveled. The path of least resistance will probably result in you getting the same outcomes you’ve always received.

But if you want something different to happen, if you want to change the direction of your Finances and be your own boss you’re going to have to do something different.

Make a new choice, and pursue your new outcome.

Why you need Wealthy Affiliate?

Click the button below, enter your email address and get your 7 days free trial.

FREE starter Wealthy Affiliate Membership HERE!

If you are from the below countries 7 days free trial is not available but you can sign up for the premium directly.

Bangladesh, Egypt, Ghana, India, Kenya, Morocco, Pakistan, Philippines, Vietnam and Nigeria.

If you are interested in establishing your own online career and build your own online business my number one recommendation will help you with a great deal.

MY NUMBER 1 RECOMMENDATION – If you want to earn money online I would strongly recommend Wealthy Affiliate which is my number one recommendation and you can read my wealthy affiliate review HERE To learn and earn online all you need to do is take action (By Joining) and follow the training. FREE starter Wealthy Affiliate Membership HERE!

If you are interested in building your online career and want to earn money online, below details will help you.

Endless Opportunity. Zero Risk.


Want to know why Wealthy Affiliate is the most trusted and respected affiliate marketing platform in the world? Find out for yourself. Zero risk and zero obligation with our free Starter membership. You are minutes away from starting your own successful internet business.

My Top Recommendation – WEALTHY AFFILIATE UNIVERSITY

You can read my review on my NUMBER ONE RECOMMENDATION for your online success HERE

Take Action – Learn how to turn your passion into an online business. Learn how to build your own website and how to earn from it. Learn how to be your own boss by blogging. Learn from the great community with like-minded people helping, teaching and guiding each other for success. Learn affiliate marketing and many ways to earn online.

My Number one recommendation

MY NUMBER 1 RECOMMENDATION – If you want to earn money online I would strongly recommend Wealthy Affiliate which is my number one recommendation and you can read my wealthy affiliate review HERE To learn and earn online all you need to do is take action (By Joining) and follow the training. Do remember…

Success is a learnable skill. You can learn to succeed at anything.” — T. Harv Eker
If you would like to join me, you can register here to create your free starter membership. This is where I network with others and offer my help each and every day to people like yourself. Want To Be Your Own Boss? Tired Of Working For Someone’s Dream? Interested In Building Your Own Business?

Join Here

If you are interested in building your free website you can click HERE. To know more about blogging ideas click HERE.

Need help with anything I discussed here on The Three C’s of Content Marketing

Not to worry I am here to help you, please feel free to contact me at paul@beyourownbossbyblogging.com or leave your comment here and I will be happy to help you.

Your Friend,

Paul

Leave a Reply

Your email address will not be published. Required fields are marked *