In this blog post “The Golden Rules Of Email Marketing For Bloggers” I am going to share with you the four important golden rules you need to implement to make your email marketing a success.
Every blogger should have an email newsletter that they regularly send to all of their subscribers. You do already, right? If not, you need to start planning a new one right now, as email marketing is a great form of marketing that has been proven to increase traffic to websites and also boost sales for small companies.
So, if you already consider your blog to be a business, it’s definitely worth organizing a newsletter. You’ll be able to notice the benefits as soon as you send the very first email out! This is an affiliate contributed post. That means that Paul did not write the entire post.
However, great newsletter won’t just magically appear out of thin air. It takes time to craft the perfect one. Here are some golden rules of email marketing that you always need to abide by in order for your newsletter to have the best results.
Always Use Templates
Everything is designed. Few things are designed well. – Brian Reed
The design of the newsletter is very important, so it’s always worth using some newsletter templates to ensure yours all look aesthetically pleasing. If there is something wrong with the overall layout and design in any way, you might find that subscribers are put off from reading all the information in it, and could, therefore, miss all your important links and calls to action.
Give Them Information They Need
Provide relevant information and don’t need to provide a lot of information. You know what “You don’t need to provide all the information and bombard your subscribers. Do remember basic of success or basic for success is LITTLE”
Your newsletters should only include information that your subscribers will want and need to read. If you aren’t being informative or telling compelling stories within the newsletter, then you will find most subscribers will simply send theirs straight to their trash folder as soon as it lands in their inbox. Are you wondering what you need to include? Any blog-related news, write-ups of recent events, or personal pieces will also work well in newsletters linked to blogs.
Keep It Brief
Always remember there are real people on the other side and don’t make it complex. Keep it simple! Always remember the below two rules while writing an email newsletter…
Rule Number One – Keep It Simple
Rule Number Two – Don’t Forget The Rule Number One
Sure, you need to pack in plenty of essential information to your newsletters, but you shouldn’t overload the reader with too much writing. There is no way they will have time to read it all, and, as a result, they will miss out on key information. So, make sure your newsletters are all brief and to the point.
It’s also worth splitting up the content using bullet points and plenty of paragraphs so it makes it easier for readers who only have time to skim-read it to find out what they need to know.
Push For Clicks
The main point of email newsletters is to encourage all the readers to click on the various links you add in so that they are directed to different pages on your website. But how do you encourage them to click the links? It’s easy – you just need to add some calls to action. These are quick prompts that should motivate all subscribers to click on the links that you want them to, such as “click here now”. These instructions can be very compelling, and you might be surprised at just how well they work!
Engage your customers and don’t hesitate to ask your customers i.e call, click, come by and engage. The least is to ask them to leave comments.
I hope this post The Golden Rules Of Email Marketing For Bloggers gave you some useful insights. As you can see, it is totally worth starting a new email newsletter if you haven’t done so already for your blog. Implement the above mentioned golden rules in your new email newsletter. Do remember the money is on the list!
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