Is Social Media Really Your Friend?

You have no doubt heard about all of the wonderful things that social media can do for your business. It is indeed true that social media is very handy in so many ways, and this is something that you should be aware of and try to make use of as best as you can.

But it is not all good, and there are times when social media can be harmful too. In this post, we are going to take a look at some of the things you need to be aware of when you engage with social media in your company.

Is Social Media Really Your Friend?

As long as you bear the following in mind, you should find that you can much more easily make good use of it, and avoid the bad stuff.

This is an affiliate contributed post. That means that Paul did not write the entire post.

Misunderstood Branding

On social media, you have to take great care when you think about what voice you are using, as this is going to reflect strongly on what people tend to think of your business as a whole.

As long as you get this right, you should find that there are no problems, but as we all know, the opportunity for misunderstanding on social media can be enormous.

As such, you have to take great care that nothing you say can be misconstrued – or you should at least have a good way to respond to people who have misconstrued you.

Is Social Media Really Your Friend? - Branding

Intellectual Property Theft

Sometimes it’s not about what you are doing with social media, but what other people are doing with it. People might use social media to essentially steal your intellectual property from you.

That can happen through their usage of your branding and other property, and they might be doing it in a positive or a negative way.

In either case, you have the right to take action, to ensure that they are not going to do it anymore, and so you can protect your business as well as possible. You might want to hire a social media lawyer for these kinds of situations, just to be sure.


There is a great deal of competition out there on social media, so while it is a very useful way to ensure that you are marketing your business, you also need to keep ahead of everyone else in your own way the whole time.

Is Social Media Really Your Friend? - Competition

That can take a huge amount of work, and it might be a lot more challenging to do than you assume, so you should definitely be prepared for that if you are going to use social media in this way.

The Healthiest Competition Occurs When Average People Win By Putting Above Average Effort. – Colin Powell

All being well, you should be able to overcome everyone else by having your own unique approach to which people respond positively. That is something that is going to be particularly important to focus on.

As you can see, there are some downsides that you need to be aware of if you are going to use social media for your business. As long as you are aware of them, you can make the most of them.

I hope you got some helpful insights from this post. I wish you all the best!

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