Is Beautycounter A Scam? – [Can You Really Make Money?]

Welcome To My Review Is Beautycounter A Scam?!

By joining Beautycounter can you make working for yourself work for you? Is betterbeauty business a great business opportunity? Is Beautycounter A Scam? You can find answers to these questions in this review and even more, questions answered.

In this review, I am going to discuss about the pros, cons, pricing, products, compensation plan, rankings, and much more on Beautycounter. Also, I will answer the question… Is Beautycounter A Scam?

You are wondering whether you can make money from Beautycounter and want to know the business opportunity provided by Beautycounter is legit. I believe you will be interested in knowing about the Beautycounter products. 

By the end of this review, you will have enough details on Beautycounter that will help you in making an informed decision on whether to join Beautycounter or not.

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Beautycounter Review Summary

Product Name: Beautycounter


Founder: Gregg Renfrew

Launch Date: 2013

Product Type: MLM in the cosmetic and personal care niche

Best For: Experienced network marketers and for those who love to sell Beautycounter products.

Price: $98 Initial Fee + $50 Per Year Annual Renewal Fee

Summary: Beautycounter is an MLM company operating in the cosmetic and personal care niche. They are based in Santa Monica, California and they are in the market for 7+ years.

Rating: 40/100

Is Beautycounter Legit Or Scam? Legit

Do I Recommend Beautycounter? No, I don’t recommend Beautycounter

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One Important Thing I Noticed On Some Review Posts

Doing your research is the best way to find legit and genuine programs and stay away from scams. I appreciate you for taking the time to find out more information on Beautycounter.

One of the things you need to be aware of while doing your research online is… Not all the reviews are genuine and there are reviews written just to promote the product they review.

So you need to be careful while you make your decision base on the reviews you read.

I’d like to inform you that I am in no way associated with Beautycounter and I am not trying to sell Beautycounter products to you.


Frequently Asked Questions – FAQ

Below you can find some frequently asked questions for your quick reference…

What Is Beautycounter All About?

  • Beautycounter is an MLM company operating in the cosmetic and personal care niche. They are based in Santa Monica, California and they are in the market for 7+ years.

How Much Beautycounter Cost?

  • $98 Initial Fee + $50 Per Year Annual Renewal Fee.

Is Beautycounter A Scam?

  • No

Is It Possible To Make Money By Joining Beautycounter?

  • Yes

Is Beautycounter A Pyramid Scheme?

  • No

Is Beautycounter Accredited By Better Business Bureau?

  • No, they are not accredited by BBB and they have a D- rating. 

Are You Recommending Beautycounter?

  • No

What’s Your Top Recommendation To Make Money Online?

  • You can read my top recommendation below.

If You Are Tired Of Scams & Products That Under-Delivers. My Free Guide Will Be A Greater Help. I Know This Because The Same Process Helped Me To Become My Own Boss.

What Is Beautycounter?

Beautycounter is a multi-level marketing company that sells cosmetic and personal care products. They are based in Santa Monica, California.

They are in the market since 2013. They have a wide range of products. Their products are toxic-free (free from dangerous chemicals) and they do have a B Corporation certification.

What Are The Products Offered By Beautycounter?

They offer products in the below category…

  • Skin Care – Moisturizers, Serums & Treatments, Face Oils, Cleansers
  • Makeup – Face, Eyes, Lips, Brushes, Makeup Removers
  • Bath & Body – Body Wash & Scrubs, Hand Care, Hair Care, Sun Protection
  • Men – Skincare, Shave & Beard

Some of the best sellers…

  • Countertime Tripeptide Radiance Serum – $79
  • Pout Perfecter Lip Care Set – $49
  • Hand Cream Trio – $34
  • Sheer Lipstick – $32
  • Melting Body Balm – $42
  • Brilliant Brow Gel – $24
  • Mattifying Powder – $39
  • Body Wash in Citrus Mimosa – $25
  • Countercontrol Clear Pore Cleanser – $26
  • Daily Shampoo – $26

Is Beautycounter A Scam?  - Products

You can find more details on their products HERE

Are Beautycounter Products Worth Their Price?

While doing my research I found Beautycounter products are quite expensive. Similar products can be found at a much cheaper rate.

This is one of the common things I notice with many MLM products their products are quite expensive.

Does Beautycounter Product Works?

It depends on individual usage. There are mixed reviews on the Beautycounter products and there are a lot of reviews both positive and negative, you can read the reviews here.

How Much It Will Cost To Join Beautycounter?

To become a consultant the starter pack is going to cost you $98 and apart from that, you need to purchase their products. Also, there is a $50 annual renewal fee.

Your initial $98 investment includes an Enrollment Kit, which includes…

  • Personalized Website
  • Access to your back office (Behind the Counter)
  • Customized training platform

If you just want to get products at discounted rates you can become a Band of Beauty Member by paying $29.

You can find some of their starter kits below…

  • Complete Counterman Collection (Men Products) – $132
  • Skin Care Basics – $285
  • Skin Care Best Sellers – $565
  • Makeup Master Kit – $685
  • Deluxe Skin Care – $760

Beautycounter Compensation Plan

With Beautycounter you can earn from 4 different ways. It’s a bit relief for me because with many MLM’s there will be 10-15 ways you can money with them.

However, understanding the MLM compensation plans is not an easy task.

1.Retail Commission – 25% discount on products

2. Personal Sales Bonus – Based on your Personal Volume you will earn a sales bonus. You need to be aware that your personal orders are not included.

  • 750 – 1499 PV – 5%
  • 1500 – 2999 PV – 7%
  • More than 3000 – 10%

3. Override Commissions – This commission is based on the commissionable volume you generate by building your team.

Is Beautycounter A Scam? - Override Commissions

4. Frontline Business Builder Bonus – Mentor must be at the same Paid-As title or higher to receive the monthly bonus.

  • $25 for each Level 1 Paid-As Senior Consultant
  • $25 for each Level 1 Paid-As Manager
  • $100 for each Level 1 Paid-As Senior Manager

You can read their compensation plan HERE.

Below is the video that explains their compensation plan…


Below you can find the different ranks with Beautycounter.

  • Consultant
  • Senior Consultant
  • Manager
  • Senior Manager
  • Director
  • Senior Director
  • Executive
  • Managing Director

Who Is Beautycounter For?

Experienced network marketers. For the people who love Beautycounter products, who can recruit new members consistently, market Beautycounter products, and train members on how to do the same.

Can You Make Money With Beautycounter?

You can make money in two ways…

  1. By selling their Beautycounter products
  2. By recruiting consultants and by building your team.

Is Beautycounter A Member Of Direct Selling Association?

I am not able to find their company name on the website.

Is Beautycounter Accredited By Better Business Bureau?

No, Beautycounter is not accredited by BBB and they have a D- rating.

Is Beautycounter A Scam? - BBB Rating

Are Beautycounter Products Gluten-Free?

Below is the statement from their website…

Some of our products may contain gluten ingredients or be sourced from ingredients that contain gluten.

Are Beautycounter Products GMO – Free?

Below you can find their statement…

Not always. We don’t want to use genetically modified organisms (GMOs), and we give preference to non-GMO ingredients whenever we can. But we cannot say with certainty that we are altogether GMO-free.

Beautycounter Lawsuits And Complaints

Based on my research I don’t find any lawsuits on Beautycounter.

Regarding complaints, there are some complaints by some users. The truth is there are going to be negative and positive comments on all companies but we can’t neglect it at the same time.

You can read some of the complaints on BBB Here.

Google Trending

The Google Trending or the interest on Beautycounter is just average. You can see it HERE

Pro’s and Con’s

The Good:

→ 7+ Years In The Market

→ 60-Day Return Policy

→ Safe And Toxic-Free Products

The Bad:

→ Very Less Number Of People Are Making Money With Beautycounter

→ Success Rate Is Very Low With The MLM Business Model

→ Expensive Products – Selling MLM Products Is Not Going To Easy

→ Half Yearly Sales Quota – 1,200 in Qualifying Volume

→ To Make More Money You Need To Recruit More People

→ Only For US And Canada Residents

Is Beautycounter A Pyramid Scheme? 

No, Beautycounter is not a pyramid scheme and they have a wide range of products. You can make money by selling their products without recruiting any members but without recruiting members it’s going to be a big challenge to earn a reasonable amount.

Is Beautycounter A Scam? - Is Beautycounter A Pyramid Scheme?

Is Beautycounter A Scam?

No, Beautycounter is not a scam. They have a wide range of products and offers a 60-day refund policy.

However, you can find some of my concerns below.

Very Expensive Products

While doing my research on some of the Beautycounter products I noticed they are very expensive and there are similar products at cheaper rates.

You might be aware of selling MLM products itself is a big challenge and selling expensive products is not going to be an easy task.

Let me ask you one thing…

Let us assume you sell one of the Beautycounter products to your friend and he/she finds similar products on Amazon at a cheaper price. What he/she will think about you and do you think they are going to buy from you the next time?

Very Less Number Of People Are Making Money With Beautycounter

When you look at the Income Disclosure Statement you can find a shocker there.

82.2% earning an average monthly income of $46 and 10.2% earning an average monthly income of $336.

So 92.4% of people are making less than $350 per month. Also, if you minus their expenses and purchases it’s going to be a lot less.

Their income disclosure statement itself giving us a red flag. You can check their Income Disclosure Statement HERE.

Sales Quota

Although it seems like they don’t have any monthly sales quota, you need to make 1,200 in Qualifying Volume (QV) every six months (you need to pay for this if you don’t sell it in order to gin the commissions).

Also, to achieve the Override commission for certain ranks you have a minimum Qualifying Volume.

Only For US And Canada Residents

Beautycounter is only available for the residents of the USA and Canada. If you are from any other country please don’t waste your time.

Success Rate Is Very Low With The MLM Business Model

For sure Beautycounter is not a scam. They use the MLM business model and even with the popular and genuine MLM companies many people are earning very less and losing money.

Only very few people make good money with the MLM business model. That’s the reason I often say the success rate is very low with the MLM business model. Newbies and people on the bottom of the ladder lose their money.

Not only with Beautycounter with the companies that are using the MLM business model the success rate is very low.

For more information, you can read my post “Network Marketing vs Affiliate Marketing – Pros And Cons“.

I am not against the MLM business model and I am not saying you can’t earn money with MLM. All I am trying to say is the success rate with MLM is very less and many people fail with MLM business.

Is TraVerus A Scam? - Success Rate Is Very Low With MLM Business Model

Among the 26% of people who made money nearly 14% made less than $420 a month (less than $5000 per year). So you can see a very less number of people make money via the MLM business model.

Often they are the people who joined when the company started and who have a big team under them and they are on the top of the ladder.

To Make More Money You Need To Recruit More People

To make more money you need to be in the higher rank and to be in the higher rank you need to have a big team under you and to have a big team you need to recruit more members or push the members in your team to recruit more people.

So recruiting people plays an important role in any MLM business model.

Thanks for reading my review post!

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$98 Initial Fee + $50 Per Year Annual Renewal Fee




  • 7+ Years In The Market
  • 60-Day Return Policy
  • Safe And Toxic-Free Products


  • Very Less Number Of People Are Making Money With Beautycounter
  • Success Rate Is Very Low With The MLM Business Model
  • Expensive Products - Selling MLM Products Is Not Going To Easy
  • Half Yearly Sales Quota - 1,200 in Qualifying Volume
  • To Make More Money You Need To Recruit More People

18 thoughts on “Is Beautycounter A Scam? – [Can You Really Make Money?]”

  1. Hello there, beauty counter is not a scam. The do have a good product line and its cheap to be a member. Unlike many other MLM company their renewal fee is paid yearly and it is affordable. Although their products are expensive I stilll believe they are worth giving a try Since they have good compensation plan.

    Thanks for sharing 

    • If you decided to try Beautycounter all the very best to you. Please come back to share your valuable inputs and experience.

  2. Hi paul! this is an amazing review you have got here. For me, I would not want to spend time doing a business in which the percentage of people making it there is very few and there is a probability that I might join the percentage that don’t make it there so its better I don’t get involved.

  3. Hello Paul!
    Awesome article on beautycounter, I really must say you did a nice job taking your time to carry out a research on beautycounter and sharing your candid reply on this post…I really do find your tips and review so useful and really can’t wait to share to others…
    Thanks for the review

  4. Oh no. I never expected such a low BBB rating of D- from Beautycounter. It’s actually not encouraging in any way. The main reason I’d want to join Beautycounter is to make money with their products and especially with the MLM opportunity. Since it’s not as easy as it seems to make money with Beautycounter (plus reported earnings are low) and they have low ratings from customers, I’d better back off. Thanks for this review.

  5. Helooo dear, thanks for sharing these valuable content with us, I actually doing some research online when I saw your post, I was referred to these program by my cousin but I wasn’t sure if it was legit or not, so I decided to me some research, but after going through your article I believe now I know the right step to take. Thanks for the info

  6. Hello there! this is an amazing review you have got here on this platform. Recruiting people into a business that you have not made reasonable income from it, is very hard here in this part of the world where I come from even for others and at such it might not be that profitable to sign up for (my opinion though).

    • With the MLM business model, the success rate is very low and many people lose their money. Personally I have come across people just giving wrong information about their earnings, in reality, they will earn a lot less.

      Knowing 73-90% of people fail in this business it won’t be the best idea to recruit people and ask them to buy expensive products and ask them to recruit others.

  7. Hello there! Thanks a lot for this review… The problem with these online program is that most of them are not legit and you don’t expect someone that has been scammed before to get involved with such program again. This your review further increases my doubt in online pyramid scheme programs. I’ll definitely not involve myself in this. Thank you

    • Many MLM companies come very close to the pyramid schemes, although they have products the main focus is on recruiting people and the product is just for the namesake. Many MLM companies rep won’t take about the benefit of their product but they talk about the benefits and the ways you can money with them.

  8. I didn’t think either that Beautycounter would be a scam, but I always have issues with the way MLM works. So it’s good to see that there’s more people, like yourself, not recommending it . Although it doesn’t seem to be a pyramid system , I don’t trust this. Even more, I am sure that you can those beauty products a lot cheaper elsewhere, no? Thank you so much for your review !

    • Yes, there are better and cheaper options available online. I too don’t prefer or like the MLM business model because a lot of people are losing money with this MLM business model.

  9. Hey Paul, thanks for this useful review about Beautycounter, I love to know about beauty stuff, and I don’t like to spend my money  on expensive products that don’t work. Selling MLM products is indeed a big challenge, they end up being expensive and many times they have poor quality, so this is not my way.

    I prefer make my earnings on as an online entrepeneur and your course is a great opportunity I want to try, I will share it with my friends too.

    Best regards,


    • You are correct in most cases the MLM products are very expensive and make it very hard to sell it. No one wants to spend more money and buy expensive products.


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