Dave takes social media from concepts and theory to concrete, simple steps that make it easy to implement social technology in your business.
I am just giving you insights on what you will read from this book.
Part I Social Business Fundamentals
Chapter 1 Social Media and Customer Engagement
Chapter 2 The New Role of the Customer
Chapter 3 Build a Social Business
Chapter 4 The Social Business Ecosystem
Part II Run a Social Business
Chapter 5 Social Technology and Business Decisions
Chapter 6 Social Analytics, Metrics, and Measurement
Chapter 7 Five Essential Tips
Part III Social Business Building Blocks
Chapter 8 Engagement on the Social Web
Chapter 9 Social CRM
Chapter 10 Social Objects
Chapter 11 The Social Graph
Chapter 12 Social Applications
By just reading what you are going to learn from this book itself you can see the potential and the value you are going to get from this book. Social Media Marketing (Review & Summary) is a must-read. Buy It, Read It And Implement What You Learned.
I hope you got some helpful insights. Implement what you learned from this post. All the very best!
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