The power of telling authentic stories in a low-trust world.
I am just giving you insights on what you will read from this book.
STEP 1: – THEIR WORLDVIEW AND FRAMES GOT THERE BEFORE
STEP 2: – PEOPLE NOTICE ONLY THE NEW AND THEN MAKE A GUESS
STEP 3: – FIRST IMPRESSIONS START THE STORY
STEP 4: – GREAT MARKETERS TELL STORIES WE BELIEVE
EXAMPLES: STORIES FRAMED AROUND WORLDVIEWS
IMPORTANT ASIDE: FIBS AND FRAUDS
STEP 5: – MARKETERS WITH AUTHENTICITY THRIVE
COMPETING IN THE LYING WORLD
REMARKABLE? THE COW HAS NOT LEFT THE BUILDING
BONUS PART 1: – MASTER STORYTELLERS AND THOSE WHO ARE
BONUS PART 2: – ADVANCED RIFFS
GOOD STUFF TO READ
SO, WHAT TO DO NOW?
By just reading what you are going to learn from this book itself you can see the potential and the value you are going to get from this book. All Marketers Are Liars is a must-read. Buy It, Read It And Implement What You Learned.
I hope you got some helpful insights. Implement what you learned from this post. All the very best!
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